Made with 100% Japanese white rice, the name Haku® means ?white? in Japanese. The word can also be read as ?brilliant? - a tribute to the craft of mastering a clear, clean, and luminous vodka. Filtered through bamboo charcoal, Haku® has an unparalleled soft, round, and subtly sweet taste. Nose : A soft aroma played up by the sweet, delicate floral aroma of rice. Palate : A rich taste that gradually envelops the mouth with the natural sweetness and complex flavor of the rice. Finish : A smooth finish with a sophisticated, pleasantly lingering sweetness thanks to the bamboo charcoal filtration process.