Pimm's No. 1 Cup Liqueur 1L
Pimm's traces back to 1823, when James Pimm, an oyster bar owner in the City of London, began serving a gin-based tonic to help patrons digest their oysters. He served it in a small tankard known as a "No. 1 Cup," which gave the drink its name, and by the 1840s it had grown into a commercial product sold well beyond his own bar. The brand passed through several owners over the following century, including a period alongside sister versions made with brandy and other spirits, before Diageo acquired Pimm's in 1997 and continues to produce it in England today.
Pimm's No. 1 Cup starts with a gin base into which a proprietary blend of fruit peels, herbs, spices, and a hint of quinine is infused. The exact formula is a closely guarded secret, reportedly known in full to only a handful of people at any given time, and the botanicals are left to macerate before the liquid is sweetened and blended to its finished strength. The result is bottled at twenty five percent alcohol by volume and carries the drink's distinctive reddish brown color.
On the nose, Pimm's shows bittersweet orange peel alongside warm spice notes of cinnamon and star anise. The palate opens with orange marmalade and citrus zest, moving through herbal, faintly bitter undertones from the gin base, and finishes clean and refreshing with a touch of lingering spice.